/  Marketing for Better Results Training

Marketing for Better Results Training

BMC Training provides a training course in Marketing for Better Results in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    9 - 8 - 2020
    13 - 8 - 2020
  • London
    27 - 9 - 2020
    1 - 10 - 2020
  • London
    25 - 10 - 2020
    29 - 10 - 2020
  • London
    15 - 11 - 2020
    19 - 11 - 2020
  • London
    27 - 12 - 2020
    31 - 12 - 2020

Introduction

This program is designed for:

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization.

Objectives

  • Define the nature and concept of marketing in a competitive environment.
  • Understand the process of planning for marketing activities.
  • Apply the techniques used in assessing market opportunities.
  • Generate information necessary for implementing successful marketing strategies.
  • Recognize the implications of the 4Ps in marketing.

Content

Understanding Marketing Management

  • Defining Marketing
  • The Aims of Marketing
  • Core Marketing Concepts

The Process of Strategic Planning in Marketing

  • The Marketing Environment
  • Objectives and Goals
  • Marketing Audit
  • Strategic Alternatives (SWOT, TOWS)
  • Fitting Strategies With the Overall Marketing Plan

Market Segmentation

  • Market Segmentation Defined
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
  • Market Targeting and Product Positioning

The Components of Marketing Communications

  • Communication Defined
  • Types of Promotional Objectives
  • Steps in Creating an Advertising Campaign
  • Advantages and Disadvantages of Various MARCOMS Types
  • Evaluating Promotional Campaigns

Total Product Concept

  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

Building the Competitive Advantage

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

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