/  Product Launch and Management Training

Product Launch and Management Training

BMC Training provides a training course in Product Launch and Management in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    24 - 10 - 2021
    28 - 10 - 2021
  • London
    7 - 11 - 2021
    11 - 11 - 2021
  • London
    26 - 12 - 2021
    30 - 12 - 2021
  • London
    5 - 12 - 2021
    9 - 12 - 2021
  • London
    13 - 12 - 2021
    17 - 12 - 2021
  • London
    9 - 1 - 2022
    13 - 1 - 2022
  • London
    16 - 1 - 2022
    20 - 1 - 2022
  • London
    20 - 2 - 2022
    24 - 2 - 2022
  • London
    6 - 2 - 2022
    10 - 2 - 2022
  • London
    6 - 3 - 2022
    10 - 3 - 2022
  • London
    13 - 3 - 2022
    17 - 3 - 2022
  • London
    3 - 4 - 2022
    7 - 4 - 2022
  • London
    17 - 4 - 2022
    21 - 4 - 2022
  • London
    15 - 5 - 2022
    19 - 5 - 2022
  • London
    1 - 5 - 2022
    5 - 5 - 2022
  • London
    19 - 6 - 2022
    23 - 6 - 2022
  • London
    5 - 6 - 2022
    9 - 6 - 2022
  • London
    10 - 7 - 2022
    14 - 7 - 2022
  • London
    17 - 7 - 2022
    21 - 7 - 2022
  • London
    14 - 8 - 2022
    18 - 8 - 2022
  • London
    28 - 8 - 2022
    1 - 9 - 2022
  • London
    11 - 9 - 2022
    15 - 9 - 2022
  • London
    4 - 9 - 2022
    8 - 9 - 2022

Introduction

Who should attend:All staff concerned with their organization’s growth and profitability. This could include business development managers, marketing, sales, product and brand managers, Research and Development managers and personnel, managing directors and directors involved in product launch and management.

Objectives

  • Examine all aspects of the New Product Development (NPD) process, and the factors influencing all the stages involved in a successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Point out ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and manage the launch process.

Content

The Product in Theory and Practice

  • Product versus Brand Definitions 
  • Product Management versus Product Marketing 
  • Product Classification and Types
  • Product Factors Influencing Competitiveness
  • Categories of New Products 
  • Product Characteristics 
  • The Product and the Marketing Mix

The New Product Development Process

  • New Product Defined 
  • The Seven Key Steps in New Product Development 
  • The NPD Success Factors 
  • NPD Reasons for Failure 
  • Strategy Tools: The Product-Market Expansion Grid
  • NPD Strategic Options

The Product Life Cycle and New Product Launch (NPL)

  • Stages in Product Life Cycle
  • Product Life Cycle Strategies
  • The Stage-Gate Process: Structuring the NPL
  • The Boston Consulting Group Growth Matrix
  • Analyzing Marketing Opportunities

New Product Launch: Setting Up the Stage

  • The Launch Frenzy and Hurdles
  • Type of Launches (Soft, Minimal and Full-Scale)
  • New Product Launch Budgets
  • Preparing the Product Launch Checklist and Toolkits
  • Elements of a Successful Launch 
  • The Launch Plan Components 
  • Setting the Product Marketing Mix and Positioning

New Product Launch: Full Engagement Launch

  • The Role of Advertising Agencies 
  • Selecting Media Types 
  • The Role of the Promotion Mix 
  • Factors Affecting the Promotion Mix 
  • Strategy Execution: 
    • Preparing  the “Market Requirement Document”
    • Preparing the “Product Requirement Document”
    • Roadmap for an Effective Launch Plan 
    • Adding a Tagline (Brand Evolution)
    • Creating a Positioning Strategy  
    • Writing a Press Release 

The NPL Workshop: Putting it All Together

  • Designing and Conducting a New Product Launch
  • Presenting the Launch Plan

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