/  Public Relations Campaigns - From Planning to Execution Training

Public Relations Campaigns - From Planning to Execution Training

BMC Training provides a training course in Public Relations Campaigns - From Planning to Execution in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    6 - 9 - 2020
    10 - 9 - 2020
  • London
    18 - 10 - 2020
    22 - 10 - 2020
  • London
    22 - 11 - 2020
    26 - 11 - 2020
  • London
    20 - 12 - 2020
    24 - 12 - 2020

Introduction

This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives

  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.

Content

PR Recap

  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising

Creating and Implementing a Public Relations Plan

  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline

Contributions of PR Campaigns to Strategic Management

  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management

Crisis Management Using PR Means

  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle

Importance of Organizational Image

  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management

Measuring PR Effectiveness

  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

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